A non-exclusive copyright license agreement allows the licensee to use (but not own) the owner`s creative works. Licensing can help a company obtain the rights to sell or manufacture its own products efficiently and easily, while the licensee will be given an established name and reputation. The licensee`s marketing efforts in turn benefit the licensor`s works and reputation. Some commercial publishers, such as Elsevier, exploit a „nominal copyright“, in which they require the transfer of full and exclusive rights from authors to the publisher of open access articles, while copyright remains in the authors` name.  The assumption that this practice is a prerequisite for publication is misleading, given that even works in the public domain can be reused, printed and distributed by publishers. A third model is the „Browse Wrap“ or „Click-Wrap“ licensing model, which is increasingly popular in the form of Creative Commons licenses: it allows anyone (including the publisher) to reproduce and distribute the work, with some possible restrictions. Creative Commons licenses are used by many open access magazines.  If your creative works are protected by copyright, you may have the power to determine who uses your works as . .